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Apple’s expensive new iPhones could be a double-edged sword for the company

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Apple’s expensive new iPhones could be a double-edged sword for the company

Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which gross margins, a profit metric, could take a hit due to the rising costs of smartphone components.

Apple’s expensive new iPhones could be a double-edged sword for the company

Source：MarketWatch

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Source：https://www.marketwatch.com/story/apples-expensive-new-iphones-could-be-a-double-edged-sword-for-the-company-21c4fefb