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Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

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Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

From razors to soda, private label keeps eating retail. For many big brands, there’s no point fighting it.

Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

Source：MarketWatch

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Source：https://www.marketwatch.com/story/store-brands-like-kirkland-are-winning-the-war-for-consumer-wallets-squeezing-out-national-brands-a43ad2d9