How to Become a Professional Services as a Product Organization

A Professional Services as a Product Organization (PSAAP) treats its services as products and employs specialized product teams to develop and guide them. The goal is to create meaningful, productive work at all levels — not just at the top.

Each product has a dedicated team including a Product Manager (strategy), Project Coordinator (execution), Product Designer (subject matter expert), Delivery Team (implementation), Stakeholders, Customer Service, and Product Director.

Every product team should have a Product Vision — for example, businessonline.wang's vision: "Provide premium registered agent and business formation services and the most wide-ranging, comprehensive free business resources on the web."

Product objectives break the vision into high-level goals; projects achieve those objectives. The product lifecycle is an endless cycle of discovery, delivery, and improvement.

Source: businessonline.wang